Business, Leadership, & Management

Discover faculty-reviewed articles on business, leadership, and management, exploring topics such as adaptive leadership, crisis response, brand strategy, and the gig economy. This category highlights actionable insights for navigating change, leading with purpose, and managing organizations effectively—all rooted in academic research and real-world expertise from IWU faculty.

A woman speaks to a group dressed in business attire in front of a whiteboard in an office.

Business, Leadership, & Management

Navigating Global Markets: The Challenges and Opportunities of International Business

The business world is becoming increasingly globalized, requiring professionals across all industries to have an understanding of the global business environment. Organizations of all sizes, regardless of their field or specialty area, are likely to collaborate and partner with international organizations. In turn, many local companies and domestic corporations are